Martine Reardon will be honored at the Advertising Women of New York's "Changing The Game" Awards Luncheon on April 14th. Martine is Executive Vice President of Marketing at Macy's.
What she's excited about right now:
"The holiday season is such an intense sprint for retailers that I always think it's exciting to start afresh in the new year with many new initiatives. This year, we have so many exciting programs in play. We're launching a fashion initiative of rotating designer collections -- limited-time collections from guest designers. We're combining technology and fashion to reach new and existing customers in a more engaging way. And we're aggressively experimenting in the social and mobile space. It's a very transforming time to be in both fashion and marketing"
Major career accomplishments:
"First, having the opportunity to lead the marketing efforts for one fo the best, most beloved brands in America. Our business is a piece of pop culture as well as a part of our customers' day-to-day lives. It is an enormous honor and responsibility to be a keeper of this brand. I'm also very proud of the work we do on the cause marketing side of our business -- Macy's is genuinely devoted to giving back to our communities. And this moment itself is quite an accomplishment. I'm humbled to be recognized among such esteemed present and past company"
Her motivation in 10 words or less:
"Inspiring my team. Maintaining relevance for our brand. Winning!"
