Swedish fashion retailer H&M saw its sales climb 2% during March 2011, compared to the same period last year when strong growth was seen on the back of the Easter holidays.
The company’s same-store sales—comprising the stores and the internet and catalogue sales countries that have been in operation for at least a financial year—decreased by 5%.
Karl-Johan Persson, managing director of H&M, said: “Sales development in March 2011 should be seen in the light of a very strong sales increase in the corresponding month last year which among other things was affected by a positive Easter effect.”
H&M said its total number of stores amounted to 2,238 as of the end of March 2011 versus 2,018 a year before.
