Puma, Gucci, Yves Saint Laurent...Volcom?

Yep, it finally went down, French super-giant PPR officially added Costa Mesa surf-brand Volcom to its portfolio of brands today.  Sad day for the action-sports community, but with Nike's acquisition of Hurley and Billabong's own purchase of RVCA, it seems you need some pretty heavy scale to compete.  Here is a link to the Wall Street Journal article:

http://online.wsj.com/article_email/SB10001424052748704436004576298903432149890-lMyQjAxMTAxMDAwMzEwNDMyWj.html