Stay Classy

Are all of your boys wearing black suits to formal this year? Avoid looking like "March of the Penguins" and try a more unique look by mixing clean khakis, low tops and fedoras.

The rules of formal wear have seriously relaxed in the last few years, so you can feel comfortable customizing your prom night outfit and staying true to your personal style. This could be as simple as cuffing your khakis and wearing a pair of premium sneakers instead of glossy dress shoes. Go dapper with a hat, or work a yacht club look and wear a light button-up shirt with a v-neck sweater (if you want to really get into character, tie it around your shoulders and shake everyones hand really enthusiasically whilst smoking a pipe). Because every girls' crazy 'bout a sharp dressed man.


10Deep pants, WeSC long-sleeve shirt, Matix flatbrim, Nixon 51-30, Adidas X Ransom shoes, Thrasher sunglasses


Obey cuffed khakis, Obey long sleeve shirt, Brixton straw fedora, Adidas X Ransom shoes, Nixon Gold Player

Levi's Ex-Girlfriend jean, WeSC long sleeve shirt, Adidas X Ransom shoes, Nixon Gold Banks, Nixon gold money-clip, WeSC X Super sunglasses, Brixton straw fedora

Obey jeans, A-Life shoes, Nixon Chronicle, Brixton captains hat

Altamont Neckface khakis, WeSC flatbrim, Adidas X Ransom high tops


Nike Toki & Toki Premium

Vans Rata Vulc, LPE, Authentic, Pritchard.

WeSc: Making of WeSc Denim

The Making of WeSC Denim from WeSC on Vimeo.

We bring you the world exclusive of this enlightening video from WeSC documenting each meticulous step of their denim making process. It’s fascinating to see that each component from cutting to sewing to color treating to stitching to affixing the labels and boxing the jeans up for shipment requires the dedicated oversight of an actual human being. The video drops this Friday on WeSC.com as part of their Denim Takeover.

WeSc Spring 2011 Fashion Show

The WeSC Spring 2011 Fashion Show took place in Stockholm on a sunny night in July. Titled The Superlative Nation, the show presented the Spring 2011 Collection in a typical WeSC manner.
Enjoy!

Block Party SALE: WESC Heaphones!

Today until Sunday (nov 18th - 21st) All WeSc Headphones are 10% OFF! PLUS + you get a FREE CD of your choice with purchase!! (Brand NEW: Little Wayne, Kid Cudi, NERD, Big Boi, Rhianna) while supplies last. A ton of different styles & colours to choose from + music to bump them to. Giant WeSc listening station is set up for you to test drive any pair!
Don't miss out.

adidas | Benny Fairfax Short

Benny Fairfax Adidas Film from WeSC on Vimeo.

adidas has put together a new short film about Benny Fairfax, a skater who seems to be loved by all on both sides of the pond. Via his other sponsor WeSC.

Fall 2010 Ladies Collections

(above)
Velor top: WeSc
Shades: WeSc
Jeans: Only
Shoes: adidas Originals
Handbag: Volcom




(above)
Jacket: Volcom
Dress: Obey
Shades: Pop Eyewear




(above)
Top: Insight
Belt: Volcom
Tights: Volcom

Model: Krista
Photography: Bryan Reid

MENS FALL 2010

Take a look at some of the fall 2010 mens collections. thanks to AK for modeling & picking the outfits. everything you see is available at Flavour. Including AK. :)





(above)
tee: comune
jeans: WeSc
hat: altamont
shoes: supra




(above)
sweater: obey
cords: volcom
shoes: adidas




(above)
jacket: LRG
tee: altamont
pants: volcom
shoes: nike

all photography by Bryanreid.

Cool video from the WESC youtube page. Check it.

Being that we were in Cali and it was that time of year, harvest time, everyone had food and wine on their minds. We all know that food is the way to a persons heart, but it has also been said that good wine makes good blood, good blood causes good humor, good humor causes good thoughts, good thoughts bring forth good works, good works carry a man to heaven, therefore, good wine gets a man into heaven. Let's ll hope that's where this crew ends up...

The film for the collection illustrates just this, featuring the WeActivists. Who? Benny Fairfax, Ray Barbee, Beth Riesgraf, Amy Gunther, Carlo Mondavi, The Lady Tigra, Clint Peterson, Stash, Darrel Mathes, Jussi Oksanen, Vanessa Prager, Nicole Lemoine and Chris Pastras!

WeSC Fall 2010 Film: In Vino Veritas

Cool video from the WESC youtube page. Check it.

Being that we were in Cali and it was that time of year, harvest time, everyone had food and wine on their minds. We all know that food is the way to a persons heart, but it has also been said that good wine makes good blood, good blood causes good humor, good humor causes good thoughts, good thoughts bring forth good works, good works carry a man to heaven, therefore, good wine gets a man into heaven. Let's ll hope that's where this crew ends up...

The film for the collection illustrates just this, featuring the WeActivists. Who? Benny Fairfax, Ray Barbee, Beth Riesgraf, Amy Gunther, Carlo Mondavi, The Lady Tigra, Clint Peterson, Stash, Darrel Mathes, Jussi Oksanen, Vanessa Prager, Nicole Lemoine and Chris Pastras!

WeSC x Super Sunglasses

The WeSC x Super Sunglasses are here. Iconic WeSC logo on the arms, moose black unisex frame, super limited, super dope.

model: Lianne

glasses: WeSc

dress: Kensie

photos: Bryan Reid

what's in store...

...I mean literally. This stuff is all in store at Flavour right now. ps: We've also extended our clearance sale! So what you see here just may be on SALE right now. Nuff said.

clothes by: obey, wesc, volcom, insight, krew

models: Jess & Mikey

photos by: Bryan Reid