Boxed water. This is obvious, but for some reason new? I can only surmise that someone has, in the past, tried to keep bottled water in a carton with poor result. Or maybe we're all idiots and these guys are smart. Either way, the container is 90% paper and can be recycled out of the bin in most areas. The Grand Rapids, Michigan-based company is actively seeking new markets, so if you're interested, go
here and let them know. 10% of the proceeds go to water conservation projects and 10% goes to reforestation and responsible forestry projects.