Friday, February 18, 2011

Lululemon Rumors - Change in Return Policy Coming?

This is from a post on the new Lulu This Just In Facebook Page:

I was in one of my local stores this morning... and learned that, it is not official yet, but Lulu is working on not allowing items bought online to be returned at the stores in the future. This way, the stores' sales are not affected by returns made from online purchases. ...She also said, Lululemon is not about trendy fashion but technical workout clothing, and they want to maintain that image or else Lulu may be in trouble in the long run.

Not getting the logic in this decision at all.  Most of the time when I return I get something else. Also, when I buy on line, it's usually a quick selling "hot" item - Rubber Ducky Push UR Limits, No Limits Tank, Pique In Stride Jacket, or something that never made it to the store like a Sheer Delight Tunic. So, I don't think my returns hang around the store that long. Other people brought up the fact that the Lulu stores are corporate owned so what does it matter where the returns are done? I can't believe they don't have a separate bookkeeping line item for things bought on line that were returned at a store. Premium brands are supposed to be about customer service. Can anyone name an on-line retailer with brick and mortar stores that doesn't let you return to a local store?