Saturday, April 30, 2011

Iconic Bakery To Partner With Bloomingdale’s

Perishable News.com

Bloomingdale's and Magnolia Bakery today announced the companies' official partnership. Magnolia Bakery, renowned for its nostalgic, freshly made baked goods, will open in Bloomingdale's flagship store (1000 Third Avenue) in summer 2011.

With its long and cherished history Bloomingdale's is the epitome of New York style. Magnolia Bakery has similarly been woven into the daily fabric of New Yorkers' lives since opening in 1996. Magnolia Bakery's owners, Steve and Tyra Abrams, are excited to work with the Bloomingdale's team to offer the store's clientele, as well as all others, the renowned Magnolia Bakery experience of exceptional customer service and fresh, hand-made desserts. "The partnership is a perfect match of two brands that are completely in-sync with their values," said Steve Abrams, co-owner of Magnolia Bakery.

"Bloomingdale's is always looking for new ways to engage our shoppers and we are thrilled to partner with Magnolia Bakery to sweeten the shopping experience for all who walk through our doors," said Michael Gould, chairman and CEO of Bloomingdale's. Magnolia Bakery's street level shop will be accessible via Bloomingdales's mid-block entrance on Third Avenue, between 59th and 60th Streets. Magnolia will be open seven days a week from 7:30 a.m. – 10:00 p.m. The bakery will serve its full line of baked goods, including fresh breakfast muffins, cakes, pies, cookies, cheesecakes, pudding and cupcakes, as well as its beverage service, including Magnolia blend coffees, and Harney Teas. For a full list of items, please visit www.magnoliabakery.com.

Magnolia Bakery has four New York City locations, in addition to Bloomingdale's, as well as stores in Los Angeles and Bloomingdale's Dubai.